Question

With a budget of 30 lakh rupees for 3 months, tell us how you would like to market a newly launched iOS and Android app that allows its users (adults only) to take virtual YOGA classes. The classes can be taken by individuals or groups, for approximately INR 1,000 and INR 500 per session, respectively. Please cover the following in your response:

a) Your potential Target Audience - please specify the demographics and geographies you would like to target

b) Advertising/Promotional Platforms you will use for promotions

c) A brief overview of your communication strategy - Please include 2 advertising copies (not exceeding 100 characters) to explain your advertising idea

d) How would you determine the success of your campaign? Please specify performance parameters here.​

Answer 1

Answer:

Your potential Target Audience - please specify the demographics and geographies you would like to target

b) Advertising/Promotional Platforms you will use for promotions

c) A brief overview of your communication strategy - Please include 2 advertising copies (not exceeding 100 characters) to explain your advertising idea

d) How would you determine the success of your campaign? Please specify performance parameters here.