With marketers increasingly adopting more and more refined market segmentation schemes-fueled by the Internet and other customization efforts-some critics claim that mass marketing is dead. Others counter that there will always be room for large brands that employ marketing programs targeting the mass market. Take a position: Mass marketing is dead versus Mass marketing is still a viable way to build a profitable brand. Read the question properly, go to chapter 8, go through the related topics, and answer the question. Assignment must be hand written.
Answers
Answer:
Answer: Mass marketing refers to identifying a market for a particular product and marketing to the whole market without making any further classifications on any basis. Such as a mobile phone manufacturing company if markets its phone to all mobile phone users and potential mobile phone users then it is mass marketing. Thus a seller gets engaged in producing, selling and marketing a single product for all buyers. On the other hand identifying a market, then making various classifications into the market on basis of any variable like age, income, race, gender etc. and then marketing to a specific segment is known as segmentation. Such as if the above mobile phone making company classifies the whole market on basis of income and target and market only the segment which earns high income and belong to high income group and designing marketing strategies accordingly is segmenting and targeting. Nowadays we are witnessing many and huge numbers of suppliers in each industry doing segmentation marketing thus we can say that mass marketing is dead. Although there is still a small room for mass marketing but it is also loosing its grip. Various reasons aor arguements on the basis of which we can say that mass marketing is dead are as follows: Increasingly stiff cut throat competition: Every industry, be it batch processing like paints industry or assembly line productions etc , every indsutry is now having severe competion and that
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Answer:
Mass Marketing is almost dead
Explanation:
The variety of markets, forms of sales and types of marketing will always have a place for mass marketing. But Mass marketing refers to identifying a market for a particular product and marketing to the whole market without making any further classifications on any basis. Such as a mobile phone manufacturing company if markets its phone to all mobile phone users and potential mobile phone users then it is mass marketing. Thus a seller gets engaged in producing, selling and marketing a single product for all buyers. On the other hand, identifying a market, then making various classifications into the market on basis of any variable like age, income, race, gender etc. and then marketing to a specific segment is known as segmentation. Such as if the above mobile phone making company classifies the whole market on basis of income and targets and markets only the segment which earns high income and belongs to the high-income group and designing marketing strategies accordingly is segmenting and targeting. Nowadays we are witnessing many and huge numbers of suppliers in each industry doing segmentation marketing thus we can say that mass marketing is dead. Although there is still a small room for mass marketing it is also losing its grip. Various reasons for arguments on the basis of which we can say that mass marketing is dead are as follows: Increasingly stiff cutthroat competition: Every industry, be it batch processing like paints industry or assembly line productions etc, every industry is now having severe competition and that makes mass marketing become out of this competition.