Question

with regard to servicescape catogrization , a hospital will be catograized as an ______ service , am insure company will be catagraised as a ____servive​

Answer 1

Answer:

Servicescape is a model developed by Booms and Bitner to emphasize the impact of the physical environment in which a service process takes place. ... In other words, the servicescape refers to the non-human elements of the environment in which service encounters occur.

Explanation:

The servicescape influences the customers' perceptions, it provides clues throughout the meeting, it creates memories in the mind of the customer (Bitner, 1990; Reimer & Kuehn, 2005), and it may Journal of Strategic Marketing 549 Page 3 serve to create expectations about the price and quality of the service