With the Content of Innovation in services discuss Customer Blending, Customer Mind Mapping and Touch points data management.
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The reader in mind. The case study should be set up so that the reader is forced to analyze situations, draw conclusions, and make recommendations based on their predictions. If you aren't overly familiar with case studies, you may be wondering how to best organize your writing. To help you get started, let's take a look at the most common ways to structure and format a business case study.
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