Question

with the help of an example explain the chain of markets through which a product reaches to a customer

Answer 1

Marketing Channels refer to the entire ecosystem required for getting products (tangible goods and intangible services) from the point of production to the point of consumption; this includes people, organizations and all the required activities. Channel Management is defined as the process where the company develops various marketing techniques and sales strategies to reach its customer base.

The Distribution Channel is a more focused term that refers to the chain of intermediaries through which the product passes until it reaches the end consumer.