Question

With traditional marketing, the communication with customers is sometimes characterized as
'broadcast'; with social media and digital marketing, what is the communication with the customer is
often described as?
Subtle
One-way
Superficial
Interactive​

Answer 1

Explanation:

Integrated Marketing Communications (IMC) is a strategic, collaborative, and promotional marketing function where a targeted audience receives consistent and persuasive brand messaging through various marketing channels in an integrated way to move buyer's through the decision making process.