Question

Word of Mouth is known to be informal consumer to consumer communication. Which of the following attributes also is associated with word of mouth.

It is paid


It is controlled by the marketer


It is always positive


It is not controlled by the marketer​

Answer 1

Answer:

What Is Word-of-Mouth Marketing?

Word-of-mouth marketing (WOM marketing) is when a consumer's interest in a company's product or service is reflected in their daily dialogues. Essentially, is it is free advertising triggered by customer experiences—and usually, something that goes beyond what they expected. Word-of-mouth marketing can be encouraged through different publicity activities set up by companies, or by having opportunities to encourage consumer-to-consumer and consumer-to-marketer communications. Also called referred to as "WOMM" or "word-of-mouth advertising," WOM marketing includes buzz, viral, blog, emotional, and social media marketing.

Key TAKEAWAYS

Word-of-mouth marketing (WOM marketing) is when consumers talk about a company's product or service to their friends.

WOM marketing is one of the most powerful forms of advertising as 92% of consumers trust their friends over traditional media.

Companies can encourage WOM marketing through exceeding expectations on a product, providing good customer service, and giving exclusive information to consumers.