Question

Work with a partner to write the report asked for in D.4. You are the Director of Tourism for Palwal Pradesh. Make sure that…. you answer all the questions raised by the Minister. you quote from the statistics in D.5 to support the points you make. you follow the report format and style in D.7 below. you use the language advice given in D.8 below. First study D.7 and D.8. Then (working in pairs) write your report.

Answer 1

                                                          REPORT

From: Amita Gosh, Director of Tourism, Palwal Pradesh

To: Minister of tourism, Palwal Pradesh

12th January 2017

Tourism in Palwal Pradesh

Sir

You recently asked me to submit a report on tourism in our state, Palwal Pradesh, specifically, present trends, projection of 10 years time, and recommendations on certain matters related to tourism. The following are my findings and recommendations:

Current Trends

1.1               Origin of Tourists

The current trends related to tourism in Palwal Pradesh can be termed as ‘satisfactory’ but not ‘flattering’. There has been an appreciable change in the number of foreign tourists over the past years. Their number has registered a healthy rise particularly in the last two years. However, the number of domestic tourists doesn’t give a cause for celebration. No doubt, there has been a steady rise in their numbers but on the whole of the trends show signs of stagnation. Most of the tourists come from Europe, U.S.A and Australia. So far the domestic market is concerned, our major share of tourists come from Gujarat and West Bengal.

Predictions for 10 years in future:

With the present trends, Palwal Pradesh will not be able to get a major share of tourists coming to India. The number of international tourists will show 75% increase in 10 years, which is rather on the lower side compared to other states. The domestic tourists will show 60% increase in 10 years, which is much below than the figures of leading states like Karnataka and Kerala.

2.1               Accommodation:

On the basis of the figures available, it is projected that we would need 4000 more beds in 5 star hotels, 3000 in 4 stars hotels, 2500 in three stars hotels, 2000 in 1 and 2 star hotels, 5000 in guest houses and 3000 in youth hostels. However, these projections have been made on the hope that implementing some of the recommendations given below will make an appreciable change in the inflow of international and national tourists.

Recommendations

I recommend a shift in our strategies to woo foreign and domestic tourists. It is proposed that:

(a)     We shouldn’t depend on the brass and demanding tourists trickling from the recession-hit economies.

(b)   We should make efforts to tap new markets of China, Russia and South America for wooing well heeled, tolerant and keen tourists.

(c)     We can learn from Karnataka and Kerala which reaped rewarding results by wooing upper-middle class Indian tourists when other states slumped depending on the international tourists. Palwal Pradesh must devise effective strategies to woo Indian tourists.

3.1               Other means of Attracting tourists

We should target the growing numbers of junior executives in the Corporate World by providing them affordable luxury class “Jungle Lodges and Resorts” in the state.

Conclusions

I am sure that if we are able to exploit our potentialities properly, Palwal Pradesh will be able to grab a sizeable number of international and domestic tourists within a decade from other states.

Amita Gosh

Director of Tourism