Question

Would you recommend that Hot and Sweet advertising should continue to support Maggi's entire range, in view of increased competition?​

Answer 1

Answer:

This research paper deals with the study of Maggi brand which made its footprint in India in the year 1983. Maggi is a brand originated in India by Nestle India Limited. It has over the years become synonymous with noodles. This research paper tries to find out the new areas and the market where Maggi can enter. Also, Maggi has always tried to play on the platform of a Healthy Product. This paper analyses its success and the gives a picture of Maggi as in the eyes of the consumer. The introduction provides the company background, operational & other important information provided by the company which would assist in taking the decision for the right brand extension strategy for Maggi.