Write 10 points against and 10 points favor about (Is india shining)? ...
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Answer:
India Shining (Hindi: भारत उदय ) was a marketing slogan referring to the overall feeling of economic optimism in India in 2004. The slogan was popularised by the then-ruling Bharatiya Janata Party (BJP) for the 2004 Indian general elections.
The slogan is initially developed as a part of an Indian government campaign intended to promote India internationally. Advertising firm Grey Worldwide won the campaign account in 2003; the slogan and the associated campaign was developed by national creative director Prathap Suthan, in consultation with Finance Minister Jaswant Singh.[1][2] The government spent an estimated US$20 million of government funds on national television advertisements and newspaper ads featuring the "India Shining" slogan.[3]
The negative assessment of the India Shining campaign was echoed after the election by former Deputy Prime Minister L.K. Advani, who described it as "valid," but "inappropriate for our election campaign... By making them verbal icons of our election campaign, we gave our political opponents an opportunity to highlight other aspects of India's contemporary reality... which questioned our claim."
Answer:
India Shining was a marketing slogan referring to the overall feeling of economic optimism in India in 2004