write 5cautions beware
Answers
●Expect inconsistency. Common sense is rare. Don’t expect people to apply common sense regularly or consistently, or even at all.
●Constantly reiterate. Everything has been said before, but because so few people really listen, it has to be said again and again. Most of the time fundraisers don’t read, don’t listen and don’t learn. Many donors are like that, too.
●Learn to read people accurately. Donors will often say what they think someone in the organizations wants to hear. Because what people say to us might not really be completely accurate, we have to learn to really read people.
●Delve deeper. What people say they will do is often different from what they do in practice. Beware of this, and dig deeper to discover the real meaning of research findings.
●Never assume. When in doubt, check it out.