Write a brief memo to the founders of Panda Sunglasses outlining a bootstrap marketing plan for the company.
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Panda Sunglasses sells unique ecofriendly sunglasses with frames made from bamboo with polarized lenses. They use the Buy-one-Give-One model. They offer free eye testing to a needy person for every pair of sunglasses that they sell. This model creates both viability as well as commercial and social value. This is likely to increase as a model of social...
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