write a detail note on marginal and entrepreneur desicion making
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More than thirty years of research have wit-
nessed that differences in personality traits provide little explanation to the fact that
some entrepreneurs are successful whereas others are not. Thus, there is almost no
support to the popular idea that success in entrepreneurship is about having the right
psychological traits. Entrepreneurs do not constitute a homogenous group; they are
dissimilar, and classification attempts have been numerous. One of the best-known
typologies was introduced by Smith (1967), who categorised entrepreneurs into
craftsmen and opportunists, the two archetypes representing the continuum poles.
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