write a eassy on use of digital tools in tourism
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Answer:
Growth within the travel and tourism industry is driven by a multitude of factors. These factors are determinants towards the practice of tourism and are categorised as four distinct but yet interrelated environments. These environments are the competitive environment, socio-cultural environment, political environment and technological environment.
One can say that the tourism and travel industry has been one of the most successful in utilizing the Internet to market its products. Reaching out to possible consumers through the use of the internet has significantly changed the purchase of tourism services and products and changes in technology have created new opportunities for leisure and tourism organizations. Nowadays it is not simply about having an updated website with information on it, but we have moved on to another level whereby tourism destinations, organisations and companies utilise social networks and e-tourism to promote, advertise, showcase and most of all keep consumers abreast of any updated information in seconds.
Whilst offering the possibility to provide new products and re-enforce markets, the use of technology has also led to substantial cost reductions when marketing a product or service. As a result of improved technological systems, one is to consider the benefits various components in the tourism supply chain have achieved: Central reservation systems in hotels; accounting programs and yield management services allowing accommodation providers to compare actual demand with predicted demand; Online transportation booking systems are some examples of these advancements made possible through the creation of online software and programmes. But a current issue which will be addressed in this assignment is the use of social media and networking within the tourism industry.