Question

write a note on consumer movement

Answer 1

The Consumer Movement is an effort to promote consumer protection through an organized social movement which is in many places led by consumer organizations. It advocates for the rights of consumers, especially when those rights are infringed by the actions of corporations, governments, and other organizations which provide products and services to consumers.

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Answer 2

The terms "consumer movement" and "consumerism" are used as equivalent terms in much writing. The traditional use of the term "consumerism" still practiced by contemporary consumer organizations refers to advancing consumer protection and can include legislators passing consumer protection laws, regulators policing these laws, educators who teach consumer policy, product testers who measure the extent to which products meet standards, cooperative organizations which supply products and services mindfully of consumer interest, as well as the consumer movement itself. The term "consumer movement" refers to only nonprofit advocacy groups and grassroots activism to promote consumer interest by reforming the practices of corporations or policies of government, so the "consumer movement" is a subset of the discipline of "consumerism".

In the 1960s in the United States lobbyists of the United States Chamber of Commerce and the National Retail Federation began using the term "consumerism" to refer to the consumer movement in a pejorative and antagonistic way. This was an attempt to denigrate the general movement and the work of Esther Peterson in her role as Special Assistant to the President for Consumer Affairs. Since that time, other people have confounded the term "consumerism" with the concepts of commercialism and materialism. Still other people use "consumerism" to refer to a philosophy that the ever-expanding consumption of products is advantageous to the economy, and they contrast consumerism with the modern term "anti-consumerism" in opposition to the practice of over-consumption.