write a note on global market and Indian agriculture
Answers
India is an agricultural country and one third population depends on the agricultural sector directly or indirectly. Agriculture remains as the main stray of the Indian economy since times immemorial. ... Agricultural marketing is mainly the buying and selling of agricultural products.
Answer:
note on global market:
Global marketing is “marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives".[1][2]
Global marketing is also a field of study in general business management that aims to market products, solutions and services to customers locally, nationally, and internationally.
International marketing is the extension of an organization's product or services into another country. This can be achieved by exporting a company's product into another location, entry through a joint venture with another firm in the target country, or foreign direct investment into the target country. The development of the marketing mix for that country is then required - international marketing. This can include the use of existing marketing strategies, mix and tools for export on the one side, or a relationship strategy including localization, local product offerings, pricing, production and distribution with customized promotions, offers, website, social media and leadership etc.. Internationalization and international marketing meets the needs of selected foreign countries where a company's value can be exported and there is inter-firm and firm learning, optimization, and efficiency in economies of scale and scope.
note on indian agriculture:
history of Agriculture in India dates back to Indus Valley Civilization and even before that in some places of Southern India.[1] India ranks second worldwide in farm outputs. As per 2018, agriculture employed 50% of the Indian work force and contributed 17–18% to country's GDP.[2]
In 2016, agriculture and allied sectors like animal husbandry, forestry and fisheries accounted for 15.4% of the GDP (gross domestic product) with about 31% of the workforce in 2014.[3][4][5] India ranks first in the world with highest net cropped area followed by US and China.[6] The economic contribution of agriculture to India's GDP is steadily declining with the country's broad-based economic growth. Still, agriculture is demographically the broadest economic sector and plays a significant role in the overall socio-economic fabric of India.
India exported $38 billion worth of agricultural products in 2013, making it the seventh largest agricultural exporter worldwide and the sixth largest net exporter.[7] Most of its agriculture exports serve developing and least developed nations.[7] Indian agricultural/horticultural and processed foods are exported to more than 120 countries, primarily to the Japan, Southeast Asia, SAARC countries, the European Union and the United States.[8][9]