Write a note on segmentationand targeting of products?
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Target marketing can be your key to increasing sales. ... Target marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments consisting of the customers whose needs and desires most closely match your product or service ...
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Today, Segmentation, Targeting and Positioning (STP) is a familiar ... mix and product positioning strategy for each segment. .... If the market is small, it may make it .
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