Write a note on the advantages and challenges of rural marketing.
Answers
ADVANTAGES:
- U.Mkts highly competitive,saturated,brand switching behavior
• R.M.as a strategy for high rate economic growth
• R.M. as a social change,productivity,thru suitable communication,distribution,cooperatives,banks,electricity,T.V. radio thru technology
• Rural consumer-different in demographic profile
• Media habits-folk tunes etc
• Mktg mix applications varies.
• Value addition thru unique features
CHALLENGES:
• Different consumer-as ability to discriminate varies andreference points while buying as perceptions ,beliefs ,attitudesdiffer.
• Increasing consumption in R.M so ample scope for differentproducts and services.
• Complex understanding of demographics, brand responses sogetting insights needs regular mkt research for sound decisions
• Competitive situation and planning winning strategies difficult.
• Increasing corporate interests so discovering new markets
• Increasing incomes and buying power