Question

Write a note on the elements of falsehood inherent in the advertising agent.

Answer 1

Answer:

Deceptive Claim

Unreasonable Claims

Misrepresentations

Unfair.

Answer 2

Answer:

1. Photo bleaching —Often used in cosmetic and weight loss commercials,these adverts portray false and unobtainable results to the consumer and give a false impression of the product's true capabilities.
2. Omitting information—An ad may omit or skim over important information. The ad's claims may be technically true, but the ad does not include information that a reasonable person would consider relevant.
3. Hidden fees and surcharges —Hidden fees can be a way for companies to trick the unwary consumer into paying excess fees (for example tax, shipping fees, insurance etc.) on a product that was advertised at a specific price as a way to increase profit without raising the price on the actual item.
4. Manipulation of measurement units and standards —Manipulation of measurement units and standards can be described as a seller deceiving customers by informing them with facts that either are not true or are using a standard or standards that wouldn't be widely used or understood which results in the customer being misinformed or confused.
5. Fillers and oversized packaging —Some products are sold with fillers, which increase the legal weight of the product with something that costs the producer very little compared to what the consumer thinks that he or she is buying.