Write a paragraph of 200 to 250 words on A Moment of Failure or Success Pls send ASAP
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A moment of failure and success
It is important to take this approach when implementing any design or change to user experience. I have seen so many examples in the past where a change to UX is based on the opinion of one UX designer or the just internal e-commerce team. This can often be a mistake. It is important to thoroughly test changes to UX either through A/B testing or, for larger changes, user prototype testing.
User prototype testing is where a clickable prototype is tested with a group of users. This can be an incredibly valuable exercise to undertake and you will often find that an area of UX or functionality that seems to be clear to the designers completely confuses real users.
We had a real example of this during a recent project. We developed an online configurator for a product that is quite complex to buy. We were quite proud of this tool and both the client and the designers felt that the tool was very easy and intuitive to use but when the clickable prototype was put in front of users who do not know the product very well, it very quickly became clear that users got lost and found the tool hard to use. This failure was an incredibly valuable lesson and allowed us to go back and redesign the tool and retest it to much better success.
Some of the biggest and most successful companies in the world have made a point of celebrating failures that have come about through appropriate risk taking and innovation as well as their successes.
Tata famously has a ‘Dare to Try’ award which is awarded to those failures that came through innovation and gave the company some valuable lessons. Proctor and Gamble have a ‘Heroic Failure’ award that honours employees or teams who gained the most insight from a failure. Facebook has grown through constant experimentation and risk taking.
What is common among these initiatives is that they encourage innovation and risk taking and accept that failures can offer very valuable lessons that then helps the organisation go on to succeed.
Of course, if a company is constantly failing and does not turn those failures into success, it is not going to last all that long, but a company that is afraid of failure and does not learn from it is rarely going to be a success.