Write a paragraph on Google of more than 150 words
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Google is named after the mathematical term "googol,” defined as the value represented by a one followed by 100 zeros. Google is the leading Internet search engine; its primary service is offering consumers targeted search results which is selected from more than 8 billion web pages. Larry Page and Sergey Brin, both Stanford dropouts, created the Google search technology from a school project. The site offers search results in more than 35 languages and attracts an audience of more than 380 million people worldwide.
When Google entered the online search market, Yahoo was the market leader. In a short time span, Google has become the best search engine by cutting into the market share of Yahoo and other players.
Microsoft and Yahoo, both are continuously investing heavily in search technology and in gaining the market share. Google is operating in an oligopoly industry with few competitors like Yahoo and MSN. Thus, with low differentiation within the search engine’s result it can become difficult for Google to retain its users. Yahoo and MSN are also launching their own search engines and targeted advertising systems.
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