write a paragraph on social media at the time of corona virus
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Today, social media such as Twitter, Facebook and Instagram, have become primary sources of information. They are also vehicles for fake news and disinformation. During a crisis like the COVID-19 pandemic, how should social media be mastered and employed in a responsible way? HEC Paris Associate Professor of Marketing, Kristine de Valck, has been studying the role of social networks in the marketplace since 1999.
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During a time of social distance and limited contact with others, social media became an important place to interact. Social media platforms are meant to connect people and helped the world remain connected, largely increasing usage during the pandemic. Since many people are asked to remain home, they have turned to social media to maintain their relationships and to access entertainment to pass the time.
The COVID-19 pandemic has affected the usage of social media by the world's general population, celebrities, world leaders, and professionals alike. Social networking services have been used to spread information, and to find humor and distraction from the pandemic via Internet memes. However, social distancing has forced lifestyle changes for many people, which put a strain on mental health. Many online counselling services that use social media were created and began to rise in popularity, as they could safely connect mental health workers with those who need them.
In addition to being a global threat, COVID-19 is referred to as an infodemic. The direct access to content through platforms such as Twitter and Youtube leave users susceptible to rumors and questionable information. This information can strongly influence individual behaviors, limiting group cohesion and therefore the effectiveness of government countermeasures to the virus. Platforms were additionally used by politicians, political movements, and national and state level health organizations to share information quickly and reach a lot of people.
Increase in usage