Write a paragraph on the harmful and useful effects of advertisement
Answers
Positive impact of advertising:
Promotion of public services: The advertisement is used by the government to promote schemes across the length and breadth of the country. Social concepts important for the general public are understood with the help of the above-mentioned marketing strategy. During war time and other emergency situations, many nonprofit organizations run advertising campaigns to disseminate the information among the general public. Even in the case of disaster management, the government uses advertisers for spreading a sense of caution.
Social advantages: Conventional advertising technique to promote the products and services of a company generates tremendous social benefits. For instance, it can be quite useful in a country where the free speech and discourse is often suppressed. The advertisement on television, print media and the internet ensures that people have freedom of choice. As a result, the consumers become more vocal and conscious of their rights.
Negative impact of advertising:
Bad effect on children: Advertisement of products such as soft drinks can create a huge customer base but it is a known fact that ingredients comprised in the item are harmful to the health of the consumers.
Twisting the facts: Politically advertising can be a double edged weapon. It is used to promote the social messages but also could be deployed to twist the facts and portray an individual or the government in bad light. Modern history is full of such instances when negative advertisements change the whole future of the nation also caused wars.
Excess advertising has a detrimental impact on the perspective of consumers because they might get bored and discard the product which is being promoted. With the deluge of services and items being launched in the market, the scope of advertisement has increased as compared to the past.