Question

Write a precis in about 85 words and also suggest a title.this below passage is on advertising.

The chief object of the repetitive form of
advertisement is to help people to remember the
product. The general principle is similar to that
followed by Bajaj Automotives Ltd: "You just can't
beat a bajaj". The repetition of a phrase, the
inclusion of a trade name or a trade mark in every
advertisement is intended to impress upon the
mind of the reader/listener that name or phrase or
picture. The response sought by the advertiser is
achieved when a customer enters a shop for, say,
toothpaste. To the shop-keeper's question, "Any
particular brand, please? the customer gives the
reply that is in his mind, not necessarily because he
has arrived at a decision by any process of
reasoning, nor because some strong feeling has
been aroused for some particular brand, but simply
because he has repeatedly seen the name, and it is
associated in his mind with the idea of a good
toothpaste. Some trade names become so common
that they displace the true name of the commodity
itself, such as "Vaseline', the well-known trade name
for petroleum jelly'. Advertisements which have
relied on repetition have, in the past, proved very
powerful, but with the increased variety of
proprietary articles and products intended for the
same purpose, this kind of advertising is losing some
of its value because of the confusion of names that
arise in a customer's mind when he wishes to buy
say, cigarettes, tobacco, soap, chocolates, tea and
other endshich are widelaised (248.ards

Answer 1

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Answer 2

Answer:

have

relied on repetition have, in the past, proved very

powerful, but with the increased variety of

proprietary articles and products intended for the

same purpose, this kind of advertising is losing some

of its value because of the confusion of names that

arise in a customer's mind when he wishes to buy

say, cigarettes, tobacco, soap, chocolates, tea and

other endshich are widelaised (248.a