write a report on supermarketwrite a report on supermarket
Answers
Answer:
Supermarket landscape
keeps expanding
The supermarket has conquered an important place in Dutch
shopping culture. There are now 6,338 in the country, with
more being added all the time – an average of 100 per year
since 2015. Last year saw a new record, with 193 opening. Most
of these were in the smaller “to-go” segment. As a result, the
supermarkets’ total retail area has grown substantially, to almost
4.7 million square meters. A seventh of all retail space in the Netherlands is now a supermarket. Nevertheless, expressed
in square meters per inhabitant (0.27) this is still less than in
Germany (0.42) or Denmark (0.42). The Dutch level is more in
line with the UK (0.24) and Poland (0.26). Viewed this way, our
supermarket sector does not seem that large.
Total turnover is also growing. In 2018, it reached 38.7 billion
euros, up 3.5% on the previous year. According to the Statistics
Netherlands, this makes supermarkets one of the country’s
best performing retail types. Sales at clothing stores grew by
only 0.5%, for example, and shoe stores actually declined by
3.5%. This year promises to be another good one, with sector organization CBL expecting total supermarket turnover in 2019
to exceed 40 billion euros.
But these figures do not mean that supermarkets are having
it easy. Their margins are often small, and competition fierce.
To survive and increase their market share, they have to be
innovative and competitive. Favorite strategies are opening
new, often smaller stores and taking over other formulas. For
example, the acquisition by Jumbo of Agrimarkt and large parts
of Emté. Albert Heijn is still the largest player, but Jumbo is now
hot on its heels.
Answer:
Report on Supermarket Survey
To: Managing Director
Introduction
I have carried out market research on a variety of people, about whatsupermarkets they prefer to shop at, why, and what extras of the supermarket they use. I asked 10 people who live in different areas ofthe country in my questionnaire: I asked 6 Females and 4 males. 1 ofthem was aged between 20 and 30, 3 people were aged between 30 and 40, 4 of them were aged between 40 and 50, 1 person was aged between 50 and 60 and 1 person was over 80.
Field Research
The first and second question I asked were about gender and age.The third question I asked was how many times they visited a supermarket per week. 2 people said 1 time a week, 6 people said 2 times a week and 2 people said that they went 3 times a week.
Next, I asked the question, "Which supermarket do you shop at most?" the response was fairly mixed. Tesco was the most popular supermarket
with 5 people out of 10 choosing to shop there the most. 2 peoplechose Sainsbury's, 1 person chose each of Asda, and boothes .I think that Tesco was the most popular supermarket because it is the nearest one to where I live. I asked the questionnaire to people who live near me.This shows that Tesco is the most popular supermarket. The smallersupermarkets like Netto and Kwiksave were unpopular among myrespondents.
The next question I posed was "How much do you spend at supermarketseach week?" The response was mixed. 2 people said they spent £0-£50, 4 people said they spent £50-£100, 3 people said they spent £100-£150 and 1 person said they £150-£200. This question could be related to how much people earn, because the more people earn the more they may spend at supermarket.
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