write a report on the revenue experiment done by the company plz explain in good way. if you do so then I will mark you as brilliant.
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Answer:
Good day!
Currently I am writing a Master thesis. The field of interest is whether risk disclosure(RD) affects firm value in the UK context (Tobin's Q or/and Market-to Book = RD + control variables ).
My idea is to stratify the population into small, medium and large cap and create proportional random sample within each strata.
In the same time I've got an advise to stratify the population using revenue.
Could someone help me by providing a good reasoning, please? Which one is the most appropriate: market capitalization or revenue?
I even think whether is not more appropriate to go for disproportional sampling since the study's objective is to get insights and not generalization. Is content analysis (40 companies during 7 years while the population is around 650).
Thank you so much in advance!
Explanation: