write a short note on C2B
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Consumer-to-business, or C2B, is a type of business model where the customer provides a service or product to the business. This is the reverse of the typical business-to-consumer model (or B2C), in which a company provides a service to customers through the sale of goods and services.
The internet and social media make a C2B model possible by connecting customers who can offer their marketing services to companies for a payoff. C2B business solutions are often used to drive business to a company’s e-commerce platforms. Some examples of C2B marketing include reverse auctioning, affiliate marketing, and on-commission advertisement space.
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