write a short note on competition analysis
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Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. ... Competitor analysis is an essential component of corporate strategy.
It is argued that most firms do not conduct this type of analysis systematically enough.
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Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service. A competitive analysis is a critical part of your company marketing plan.
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