write a short note on need of mass media
Answers
Answer:
➜ The print and audio video means of communication have a great role to play in child socialisation .
➜ Newspaper, magazine, textbooks television etc play a lucid role in transmitting culture from one generation to the other.
➜ The state may also use them deliberately to educate the mass. They may be used purposively to change the value system .
➜ In tradition and simple societies the agencies of socialization are Limited and harmonious in influencing the personality of the individual .
➜ In Complex Societies, However, There are many and diverse agencies,at time working at cross purposes.
Explanation:
Mass media has become an integral part of our lives and can not be separated from our life. Particularly for the urban people, the need for information is more important than ever. Our values and way of life in the society in this information era are strongly influenced by the mass media like newspapers, TV, radio, video, and the internet. Mass media’s influence on people’s lives is even greater and deeper than many kinds of state indoctrination or priest’s sermons from the pulpit in the church .The full range of unfiltered media is now available to most of us by using a parabola and satellite transmission. We can buy many kinds of videos freely. Access to the internet is easy and inexpensive almost everywhere