Question

write a short note on need of mass media ​

Answer 1

Answer:

➜ The print and audio video means of communication have a great role to play in child socialisation .

➜ Newspaper, magazine, textbooks television etc play a lucid role in transmitting culture from one generation to the other.

➜ The state may also use them deliberately to educate the mass. They may be used purposively to change the value system .

➜ In tradition and simple societies the agencies of socialization are Limited and harmonious in influencing the personality of the individual .

➜ In Complex Societies, However, There are many and diverse agencies,at time working at cross purposes.

Answer 2

║⊕ANSWER⊕║

• It is the primary means of communication used to reach the vast majority of the general public.
• The most common platforms for mass media are newspapers, magazines, radio, television, and the Internet.
• The press, the radio and television play a big role in the life of the society.
• They inform, educate and entertain people.
• They also influence the way people look at the world and make them change their views.
• Mass media plays a very important role in organizing public opinion.
• The basic or major purposes of mass media are to inform, to educate, to entertain,and to influence.
• Further functions such as announcements, news, advertisements etc comes under these basic purposes.