Question

Write a short note on sales promotion at consumer level and trade level

Answer 1

The two types of sales promotion tools consumer are as follows: A. Consumer-oriented Promotion Tools B. Trade-oriented Sales Promotion.

Sales promotion is generally defined as those marketing activities that provide extra values or incentives to the sales force, the distributors, or the ultimate consumer and can stimulate immediate sales. Sales pro­motion is generally broken into two major categories—consumer-oriented and trade-oriented activities.

A. Consumer-oriented Promotion Tools:

The consumer-oriented promotion tools are aimed at increasing the sales to existing consumers, and to attract new customers to the firms. It is also called pull strategy. The consumer can take the benefit of promotion tools either from the manufactures or from the dealer, or from both.

Answer 2

Answer:

ADVERTISEMENTS: (ii) At the level of dealers and distribution, it is called trade promotion, e.g., free goods, display contests, dealer sales contests, push money, etc.