write a short note on social advertising
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Social advertising is advertising that relies on social information or networks in generating, targeting, and delivering marketing communications. ... Social advertising can be part of a broader social media marketing strategy designed to connect with consumers.
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Social ads often include information about the affiliation of a peer with an advertised entity. For example, a social ad might indicate a friend has endorsed a product, highly rated a restaurant, or watched a particular film.
Social advertisers can measure both brand sentiment and campaign performance via ad impressions and engagement, increases in followers, brand mentions, traffic is driven to the website, and leads/sales generated.
- Common examples of content for social media advertising campaigns include:
- Whitepapers.
- Ebooks.
- Product coupons.
- Sitewide discounts.
- Limited-time offers.
- Giveaways.
- Free shipping.
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