write a short paragraph on uses and abuses of advertisement
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Important uses of advertising in industrial markets are :
1. Create awareness
2. Compliment to the distribution channel
3. Cheaper
4. Reach Buying Influences
5. Supporting Middlemen
6. Customer retention or Royalty building.
5 Important Disadvantages of Advertising
(1) Adds to Costs
(2) Undermines Social Values
(3) Confuses the Buyers
(4) Encourages Sale of Inferior Products
(5) Some Advertisement is in Bad Taste
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