Write a speech on the transfer of people from traditional food to junk food which had also affected their lifestyle. The word limit is 600.
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As people express distaste for food they think is overly processed, McDonald's, Taco Bell and other chains are trying to shed their reputation for serving reheated meals that are loaded with chemicals. That includes rethinking the use of artificial preservatives and other ingredients customers find objectionable.
"This demand for fresh and real is on the rise," said Greg Creed, CEO of Yum Brands, which owns Taco Bell, KFC and Pizza Hut.
During the presentation for analysts and investors last month, Creed said the company needs to be more transparent about ingredients and use fewer preservatives.
Recasting fast-food as "fresh" and "real" will be tricky, in large part because it's so universally regarded as cheap and greasy. Another problem is that terms like "fresh," "real" and "healthy" have nebulous meanings, making it hard for companies to pin down how to approach transformation.
One way chains are looking to redefine themselves is by purging recipes of chemicals people might find unappetizing. Already, packaged food and beverage companies have reformulated products to remove such ingredients, even while standing by their safety. PepsiCo, for instance, said it would remove brominated vegetable oil from Gatorade after a petition by a teenager noted it isn't approved for use in some markets overseas.
"This demand for fresh and real is on the rise," said Greg Creed, CEO of Yum Brands, which owns Taco Bell, KFC and Pizza Hut.
During the presentation for analysts and investors last month, Creed said the company needs to be more transparent about ingredients and use fewer preservatives.
Recasting fast-food as "fresh" and "real" will be tricky, in large part because it's so universally regarded as cheap and greasy. Another problem is that terms like "fresh," "real" and "healthy" have nebulous meanings, making it hard for companies to pin down how to approach transformation.
One way chains are looking to redefine themselves is by purging recipes of chemicals people might find unappetizing. Already, packaged food and beverage companies have reformulated products to remove such ingredients, even while standing by their safety. PepsiCo, for instance, said it would remove brominated vegetable oil from Gatorade after a petition by a teenager noted it isn't approved for use in some markets overseas.
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