Write a story title communication at its best
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Whether you’re pitching to a client or presenting at a board meeting, you have to engage your audience or else risk a costly ‘failure to communicate’.
But why does engagement matter so much?
Well, your intention in these meetings is to share your experience with someone else in the hope that it will move them to action. And as Denise Withers, an award-winning communicator and professional storytelling strategist, says:
‘Engagement matters, because research by academic giants such as Daniel Berlyne, Jerome Bruner, John Dewey, and Jean Piaget shows that we learn, remember and participate better when an activity is engaging.’
THE PSYCHOLOGY OF STORIES
The most effective way to engage your audience is with storytelling: human beings are wired for them. Our brains often don’t distinguish between fiction and reality, therefore we immerse ourselves in stories as if we were a part of them.
Stories make us experience information, as opposed to just consuming it.
‘When we tell stories to others that have really helped us shape our thinking and way of life, we can have the same effect on them too,’ says Buffer co-founder Leo Widrich. Communicate your story right and you can get a potential client to believe in your story just as strongly as you do.