Write about any two advertisements which you know give true information abou
a product?
Answers
Answer:
There are two advertisement.
Commercial and social.
But for products advertising is commercial.
Advertisements
Advertisements are written or visual messages dedicated to promoting a specific product, service, or campaign. Businesses can pay the owner of a channel or platform that reaches a similar audience to broadcast this message. Two of the biggest challenges in advertising are measuring the value of the advertisement and ensuring it resonates with the right people.
As you can imagine, there are numerous types of advertisements — all of which run in different mediums, on different channels, and have different goals in mind for their business. People can advertise anywhere, and today's best type of ad might not be the best type tomorrow.
Types of Advertisements
Here are four basic examples of advertising from the past few centuries (yikes), from earliest to latest.
1. Print Advertising
The first print ad ran in England in 1472, according to Infolinks. Since then, this type of advertising has become available in newspapers, magazines, brochures, billboards, flyers, and similarly portable methods of carrying a brand's message to its ideal end user. In this ad method, the advertiser pays the publisher to place their ad in the publication.
2. Radio Advertising
Radio advertising dates back to 1920, when the first commercial radio stations were launched in the United States. Today, radio is still a relevant marketing and advertising platform for expanding the reach of a sponsored event or new product. In this ad method, the advertiser pays the radio station to play their ad during designated breaks between music or a radio show.
3. Television Advertising
Television ads originated in the 1940s with the promotion of practical items and political campaigns. Advertisers can now use television to promote food, toys, stores, business services, and more — both to local TV channels and to national broadcast networks. In this ad method, the advertiser pays the regional or national TV network to show their ad during designated breaks in the network's regular programming.
4. Internet Advertising
Internet advertising took root in the mid 1990s with the launch of "banner" advertisements for various telecommunications companies. These ads are placed in interstitial spots on a webpage. In this ad method, the advertiser pays the website owner to place their ad in exposed spaces that are peripheral to the website's own content. Internet advertising has gone on to include video, search engine marketing, sponsored social media posts, and more.
But, as you know, the advertising types above have evolved dramatically since their respective origins. What were once quite one-dimensional messages now carry clever, funny, or profound undertones that make the ads memorable years after they first ran.
So how do you create an advertising strategy that resonates?
This blog post is dedicated to the ads and campaigns we can learn from.
But, first, an important distinction:
Advertising Campaign
An advertising campaign is a group of similar ads with a unified tone or message. The advantage of a campaign over a standalone ad is the ability to push the same idea in different ways, across multiple mediums, and for a longer period of time without getting too repetitive or stale for the audience.
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20 Best Marketing and Advertising Campaigns We've Ever Seen
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Explanation:
The Best Advertising Campaigns of All Time (And What Made Them Successful)
Without further do, here they are in no particular order: 18 of the best advertisements of all time and the lessons we can learn from them.
1. Nike: Just Do It.
Ad Campaign: Print, Television, Internet
nike-just-do-it-1.jpgSource: brandchannel
Did you know that, once upon a time, Nike's product catered almost exclusively to marathon runners? Then, a fitness craze emerged — and the folks in Nike's marketing department knew they needed to take advantage of it to surpass their main competitor, Reebok. (At the time, Reebok was selling more shoes than Nike). And so, in the late 1980s, Nike created the "Just Do It." campaign.
It was a hit.
In 1988, Nike sales were at $800 million; by 1998, sales exceeded $9.2 billion. "Just Do It." was short and sweet yet encapsulated everything people felt when they were exercising — and people still feel that feeling today. Don't want to run five miles? Just Do It. Don't want walk up four flights of stairs? Just Do It. It's a slogan we can all relate to: the drive to push ourselves beyond our limits.
The Lesson
When you're trying to decide the best way to .