write about the best place you propose to visit and also speak to your team about the merits of place
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There is so much dissent about the function of the executive summary — what it should say, what it should do, how long it should be, and whether it be written before or after the body of the proposal — that it can add to the already stressful task of getting a winning proposal written, designed, and out the door to the client on time.
It’s time to change all that. The executive summary is arguably the most valuable component of any proposal. Its purpose is clear, its potential is huge, and putting it together can be straightforward if you change your approach and follow a few simple steps.
I’ll share what I’ve learned about writing an effective executive summary for client proposals. Hopefully, it will make the proposal process less painful, and help you convince anyone on your team who might disagree to follow your lead. Resistance is futile.