Write about the means of societal orientation required in India.
Answers
Answer:
Societal marketing can be defined as a "marketing with a social dimension or marketing that includes non-economic criteria". [1] Societal marketing "concerns for society's long term interests".[2] It is about "the direct benefits for the organization and secondary benefit for the community". [3] Societal marketing distinguishes between the consumer's immediate satisfaction and longer term consumer and social benefits. Accordingly, Andreas Kaplan defines societal management as "management that takes into account society's overall welfare in addition to mere profitability considerations." [4] It is a 3 dimensional concept of marketing – social welfare, individual welfare, organization profit
Explanation:
The Body Shop: The Body Shop International plc is the original, natural and ethical beauty brand. The company uses only plant-based materials for its products. It is against Animal testing, supports community trade, activate Self Esteem, Defend Human Rights, and overall protection of the planet. They have also their own charity, The Body Shop Foundation, to assist those working to achieve progress in the areas of human and civil rights, environmental and animal protection. Thus Body shop is really following the concept of Societal Marketing.[14]
AVON Product inc. has started an initiative known as Avon breast cancer awareness crusade in 1993 in partnership with National Alliance of breast cancer Foundation (NABCO).They started selling pink ribbon pins which depicts the international symbol for breast cancer for$2 and donates $1 to NABCO. Through the crusade, Avon sales representatives have raised billion of dollars for breast cancer education and access to early detection services for underserved women. In addition, Avon's 45,000 US salespeople have been trained to discuss breast cancer and the importance of early detection with their customers and distributed 80 million flyers on breast cancer detection.[15]
Coca-Cola: Coca-Cola is an American multi-national carbonated beverage. The company manufactures and retails of nonalcoholic beverage concentrates and syrups. It also produces soft drinks such as Tab, Fanta, and sprite. Fanta was originally an orange-based soft drink in bottle and can. In 2004, it published the song 'America is Beautiful' in different languages. It shows cultural harmony from a large point of view.[16]