write advertisement
Answers
Answer:
For what should I write
Answer:
Decide where to publish the ad. Will your advertisement be printed in the newspaper, a magazine, your website, or Facebook? Knowing where you plan to publish the ad will influence the way you write your copy. Find out the perimeters of your advertising space, including how many words you're allotted, how large the font size will be, and whether you can incorporate graphics or video. Ultimately, the traditional classifieds-style ad will fly in almost any medium, but you might need to make small tweaks to tailor it to the space in which you're advertising.[1]
If you're taking out a quarter to full-page advertisement in your local newspaper, you're going to have some room to play around with a paragraph or so of copy.
However, for a Facebook or other online ad, your copy will be limited to a sentence or so.
Either way, when you're writing an ad, every word counts. Being too vague or wordy will cause people to skim your advertisement instead of pausing to read it, so the same writing tenets apply no matter what type of ad you're writing.