write an advertisement for promoting the Samsung mini tab
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Advertising galaxy-tab-campaign
1. Samsung Galaxy Tab Campaign Time Period November 1, 2010-November 30, 2011 Tab into the Galaxy Team Marketing 3305 – Advertising St John’s University Tobin School of Business Professor Jaeseok Jeong December 3, 2010
2. Table of Contents – Samsung’s Galaxy Tab A. Agency Philosophy – page 2 B. Executive Summary – pages 3 – 4 C. Review of Marketing Plan • Industry/Company Review – pages 5 – 8 • Product Review/Buyer Analysis – pages 9 – 10 • Competitive Review – pages 11 – 18 • Segmentation, Targeting, and Positioning – pages 19 – 20 • Communications Objectives & Budget Requests – pages 21 – 22 • Creative Strategy Statement – pages 23 - 25 • IMC Mix – pages 26 - 29 • Specific Media Objectives/Mix – pages 30 – 31 • Evaluation Program – pages 32 – 30 D. Campaign Flowchart – page 33 E. Sample Media • Commercial Storyboard & Advertisement 1 – page 34 F. Appendices – pages 35 – 36 • Questionnaires/Surveys – pages 37 – 40 • Charts – pages
3. G. References Agency Philosophy Statement – Tab into the Galaxy Team The most important aspect of our agency’s work is our commitment and communication with our consumers. We focus on a specific demographics, and based on their personalities, lifestyles, interests, etc. we narrow down our marketing techniques to attack those ideas and approaches that we feel would be most influential in their decision making process. We concentrate heavily on the level of integrity and loyalty towards our consumers and each other, and refrain from releasing information that can be misleading. We want our consumers to be able to trust us, and through building that trust, we gain personal relationships with them as well. Working together to achieve our main goal of increasing the number of consumers for the galaxy tab, we strongly urge our consumers to give us feedback. Learning is a two way street at this agency, and as long as our consumers are learning from our marketing techniques, we are constantly learning from their feedback. We analyze and record behavioral tactics of newly rising generations, and use that research to benefit our methods of marketing and communication. We know about new trends in technology and personal interests of younger generations, and use that idea to strategize our next move. Without communication, success is a limited possibility for us.
Samsung Mini Tab
The all new powerful, stylish & affordable Samsung Tab.
It comes with a 14 inch LED display. Snapdragon 888 processor(2.9 GHz), 128 Gb Internal Storage and 8Gb RAM, comes with SD card slot (Expandable up to 1TB) . 13mp front camera and 48mp back camera. Rate = ₹5,000. Built to last.
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