Write an article about steps to be taken for promotion of Indian handicrafts
Answers
Steps to be taken for promotion of Indian handicrafts
Handicrafts of India are varied and many. India is made of twenty 29 states and 7 union territories; each state and UT has its own peculiar handicrafts. Fabric dyeing, puppet making, in Rajasthan, weaving, block printing, ivory and plastic jewelry making of Gujrat, silk production, cane and bamboo craft of Assam, wood and stone carving of Tamil Nadu, etc. are quite popular, not only in India, but all across the world. Similarly, there are many other crafts being practiced in all the states.
These crafts have immense potential to contribute to the growth and development of the national economy. At the nascent stage these crafts need promotional care and management. The Government at the Central and State levels can provide this care. However, in order to promote these crafts the following steps should be taken:
1. Developing handicrafts should be provided financial aids such as loans, banking, and required subsidies.
2. Outlets to sell these handicrafts should be opened at places of touristic attraction.
3. Attractive websites showing these handicrafts should be made.
4. The Government at the Central and State levels should provide them exemption from all sorts of taxes initially. Once the sale of handicrafts picks up, the Government may consider levying reasonable taxes on handicrafts.
Answer:
Explanation:
The Indian economy's mainstay, the handicrafts industry, is up against fierce competition from semi-handmade and machine-made knockoffs from nations like China, Malaysia, Indonesia, and others. Since a few years ago, there has been an increase in awareness in India about the need to protect traditional crafts from theft and unlicensed copying. As a result, the government of India has realized the value of intellectual property rights for the crafts industry and launched a nationwide campaign to protect India's traditional handicrafts under the Geographical Indications Act. The Geographical Indications Protection and Handicraft Mark, if successfully implemented, can be powerful tools for creating value for the handicraft sector and are expected to bring greater protection for handicrafts, even though the current Intellectual Property Rights (IPR) Regime in India is insufficient to address all of the issues involved in their protection.
financial gains in the form of higher prices, larger sales volume, and improved profitability. In a few years, they should also bring about improved living conditions for the artisan sector and general socioeconomic development. If they simply wait on a registration, as is the case in India right now, they will not live up to expectations. Intellectual property rights must be turned from just enforced legal rights and concepts into marketing tools that build and enhance the brand value of the product in order to become commercially valuable assets. The artisans' market value and competitiveness will rise with the aid of an efficient IP-based marketing plan, which will also help to reduce the risks and unknowns. To maximize the commercial potential of the IP assets, inventive, proactive, and imaginative utilization is required.
Steps to Enhance Indian Handicrafts' Brand Image in International Markets
The following significant actions are being taken by the government to enhance the reputation of Indian handicrafts, particularly handmade carpets and other floor coverings, in foreign markets:
- Grants for Market Development Assistance (MDA) and Market Access Initiative (MAI) for participation in international and domestic fairs, exhibitions, reverse trade shows, and buyer-seller meetings.
- Support for marketing research, branding and international exposure, participation in fairs and exhibitions, buyer-seller meetings in India and abroad, etc.
- Thematic displays and live craft demonstrations by Master Craftspeople at international shows.
- In addition to product-specific shows, organizing an Indian Handicrafts & Gifts Fair twice a year.
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