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This is easily the best book I've read so far this year--I breezed through it in a matter of days. The introduction alone makes it impossible to put down: one of the first scenes depicts Steve Jobs unveiling the iPad to a drooling audience, only to state in an interview not long after that he heavily restricts his own children's use of the device. The author, Alter, goes on to point out that the very people dreaming up our most used technological devices are simultaneously aware of their impact.
The theme here is even the greatest innovators "don't get high on their own supply." The book picks apart our infatuation with technology--and more important, how our relationship with our screens is deliberately crafted to keep us coming back again and again (more than we think).
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꧁༒BRAINLYVIRAT187006༒꧂
1Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked by Adam Alter
This is easily the best book I've read so far this year--I breezed through it in a matter of days. The introduction alone makes it impossible to put down: one of the first scenes depicts Steve Jobs unveiling the iPad to a drooling audience, only to state in an interview not long after that he heavily restricts his own children's use of the device. The author, Alter, goes on to point out that the very people dreaming up our most used technological devices are simultaneously aware of their impact.
The theme here is even the greatest innovators "don't get high on their own supply." The book picks apart our infatuation with technology--and more important, how our relationship with our screens is deliberately crafted to keep us coming back again and again (more than we think).
꧁༒BRAINLYVIRAT187006༒꧂