Write an article in 300 words on topic - Advertisements should be informative and educational ; but most of them are misleading and incorrect.
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An advertisement is a notice to buyers, giving description and price of all sorts of things. it is needed for the convenience of consumers and the profit of producers. it gives choice to the public to pick and choose what they like. Though it is true that good wine needs no bush, yet it is also true bad coins drive away good ones! that is to say, if good things are not advertised, bad things will be pushed up and bad will displace good ones. in small communities, like the small villages, there is not much need to advertise. but in towns and cities is a great need to do so. in an age of commercial competition, goods cannot be sold without proper advertisement.
but every good thing becomes bad when abused. so it is with advertisements. today, advertisements have multiplied to a bewildering extent. as we open our newspapers we find page after page of several advertisements. in fact in an average newspaper, there are more advertisements than news. the danger here is that people are misled by dishonest people who push up sales of useless things. people think that whatever comes in print is true. they also think that when a thing is said to be good, it must be good. the advertising people know this. they know that if a lie is repeated a hundred times, it sounds like truth and is taken for truth. this group psychology is dangerous for public health and standards.
And there is another danger of the abuse of advertisements. more is spent on advertisements than in the making of goods! this is done on the belief that the more money one spends on advertisement, the wider the market for his goods. this is no doubt true. but this is also likely to result in two evils. either the goods will cost more than they are worth or the quality of the goods will be third-rate. the reason is that advertising costs a good deal. this money invested in advertising will increase the cost and price of goods. else, if prices are not raised to meet the cost of advertisements, the alternative is to use cheap and second-rate materials in the making of goods. in either case, over advertisement is harmful to the public. in the age of commercial competition, when several people produce the same kind of goods, either of these evils is inevitable.
but every good thing becomes bad when abused. so it is with advertisements. today, advertisements have multiplied to a bewildering extent. as we open our newspapers we find page after page of several advertisements. in fact in an average newspaper, there are more advertisements than news. the danger here is that people are misled by dishonest people who push up sales of useless things. people think that whatever comes in print is true. they also think that when a thing is said to be good, it must be good. the advertising people know this. they know that if a lie is repeated a hundred times, it sounds like truth and is taken for truth. this group psychology is dangerous for public health and standards.
And there is another danger of the abuse of advertisements. more is spent on advertisements than in the making of goods! this is done on the belief that the more money one spends on advertisement, the wider the market for his goods. this is no doubt true. but this is also likely to result in two evils. either the goods will cost more than they are worth or the quality of the goods will be third-rate. the reason is that advertising costs a good deal. this money invested in advertising will increase the cost and price of goods. else, if prices are not raised to meet the cost of advertisements, the alternative is to use cheap and second-rate materials in the making of goods. in either case, over advertisement is harmful to the public. in the age of commercial competition, when several people produce the same kind of goods, either of these evils is inevitable.
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