write an article on be aware of the advertisement
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Answer
The use of ethos in advertising inspires trust in the audience.
Advertising helps to make consumers aware of a product and aims to build preference for that product over its competitors. If advertising succeeds in those two tasks, consumers will choose the advertised product when they make their next purchase. However, building awareness and preference through advertising is a cumulative process. A single campaign only raises awareness for a short period, so it is important to allocate the budget for advertising over a period of time to sustain high levels of awareness and use.
Choices
When consumers make choices between different products or brands, two conditions apply, according to C.R. Clark of the Institute of Applied Economics, writing in the journal "Quantitative Marketing and Economics." The product must form part of a consumer’s set of choices and the consumer must prefer one product over all others in the set of choices. If market research indicates that a consumer is aware of products A, B and C and you supply product X, you must make consumers aware of your product so that it becomes part of their set of choices.
Preference
By advertising, you can make consumers aware of the existence and availability of your product. However, raising awareness is only the first stage in persuading consumers to buy and use your product. Your advertising must convince them of the quality of the product. Including testimonials from satisfied customers or reporting achievement of quality standards in your advertisements helps to build conTime
Awareness and preference increase or decrease over time, depending on the weight and frequency of advertising, according to David W. Olson in an article for "Advances in Consumer Research." Frequent advertising can build the level of awareness from recognition of some elements of a product through to detailed understanding of the nature of the product and its benefits. Levels of awareness and preference can decline if you do not continue to advertise or if competitors increase their weight of advertising compared to yours.
Interactive
Advertising on the Internet makes it easier to measure the effects of advertising on product awareness and use, according to Paul A. Pavlou and David W. Stewart in the "Journal of Interactive Advertising." When consumers click on your Internet advertisement to obtain further product information, you can immediately measure the success of a campaign in terms of the number of responses. If consumers then purchase the advertised product online, you have a direct measure of campaign effectiveness on product use.
Mix
Although you can use advertising to raise product awareness and use, you must also take into account the other methods consumers use to obtain product information. Consumers collect and share information by searching or posting reviews and feedback on websites. They also exchange information and preferences through social networking sites, influencing other consumers’ choices in a way similar to traditional advertising.fidence and preference for your product.
Other One
In today’s time we come across plethora of advertising via various mediums like Outdoor, Print, TV and Online. If done ethically, advertising is beneficial to advertisers as well as consumers. However there is a rising concern about some companies using unethical methods of advertising which is having a harmful effect on the society. In following paragraphs I will delve deeper on the issue.
In today’s time, TV viewers get to see lot of advertisements during breaks in between their favourite TV programs. This deviates their concentration thereby reducing entertainment value of the programs they are watching. Another drawback attributed to advertising is that kids and youngsters fall prey to appealing advertising of fast foods chains like Mac Donald’s, Kentucky Fried Chicken, Pizza Hut etc and they get attracted to unhealthy fast food resulting in various kinds of health problems like obesity, juvenile diabetes etc. Also, few people argue that some companies use obscene materials in their advertisements to attract views which pollutes viewers’ minds especially that of younger ones.
On the contrary, some people are of the opinion that advertising helps in increasing awareness about a company’s product or services. People get to know about company’s new offerings easily through advertising. Without advertising publicity of company’s product and services will not be possible. Thus advertising helps companies in increasing their sales and profits. According to some school of thoughts, advertising creates demand by educating its target customers about new ways of using an existing product or service.
To sum up the discussion, I would like to add that advertising is important for a company to sustain itself in the competitive market but companies should follow certain ethics and a code of conduct in order to eliminate harmful effects of advertising.
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