Write an article on 'Increasing trend of online shopping'
(about 150 words)
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Answer:
Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. India is witnessing an unprecedented economic boom in service as well as goods industry and this economic boom is visible all around us. Companies are facing a tough competition in this dynamic arena of business. They are always looking for new avenues so that they can increase contact with consumers and to achieve this aim they are letting no stone unturned. Due to increased awareness, employment and increased per capita income of India consumers there has been an exponential rise in consumer spending. Experiencing the convenience of avoiding travelling to shop and the time saved in bargain hunting are adding advantage and craze for online shopping. Almost all portals offer an easy return policy, so even apparel shopping is seengaining momentum as buyers are no longer worried about being stuck with the wrong size or fit of clothing. Cash on delivery is also giving sense of security to Indian consumers.
With the universal availability of Internet connectivity, consumers save time and efforts by shopping online. The increasing use of Internet by the younger generation in India provides an emerging prospect for online retailers. There is a common saying about the Indian retail consumers' "can't touch, won't buy" mentality. However, this is gradually changing with the rising trend of online shopping.