Write an article on pros and con of social networking website/ App ( any 5 apps)
Answers
Answer:
1. Time-consuming:
This is one of the biggest cons of social media marketing for a mobile app development company. For an effective marketing effort, you need to spend as much time as possible online refreshing your pages with contents suitable enough to keep your audience interested and engaged. This usually requires a lot of research, which would consume a lot of time.
2. Long time on ROI:
Every marketing effort has a goal, for some, it is about improving their customer base, and for some, it is about increased traffic to boost relevance and yet for others it is about increased sales. Depending on what your marketing objectives are for your mobile app development company, social media marketing can take a long time before showing a return on investment.
3. Risk of negative publicity:
Social media marketing is a very powerful tool for the promotion of a mobile app development company, but it can also use that same force to pull down or negatively impact a business. When you decide to adopt social media marketing, one of the things you should know is that you are going into a new world and exposing your business or brand to new threats.
4. Loss of control:
This point is in tandem with the previous one. When a dissatisfied former employee or customer posts something negative about your brand or mobile app development company, this can go viral and it is usually difficult to control.
5. Dilutes brand voice:
In cases where you have more than one individual handling social media interaction and posting information on social media channel, it could sometimes lead to a mixture of voices particularly when there is no perfect synchrony between the individuals.
Pros:
1. Low cost:
This is one of the key advantages of social media marketing over traditional marketing and even other forms of digital marketing. It is free to join all the major social media platforms and it is equally free to begin interacting with potential customers at a basic level. However, if you want greater returns for your mobile app development company you can decide to go professional and invest some funds into your marketing effort.
2. Big audience:
This is another major advantage of social media marketing. Promoting your mobile app development company or business or products on social media platforms affords you the chance of reaching millions of people. While traditional form of marketing caters to a fixed pre-determined audience, there is no limitation to social media marketing.
3. Fast:
If you are looking for one of the quickest ways to reach an audience with news or another form of information, then social media marketing is your best choice. Social media marketing can be relied upon for fast action and results. Immediately you publish on social media platform it is immediately visible to your audience all across the world.
4. Interaction:
Trust is important in every business, the more customers trust your mobile app development company the more confident they are to buy your products and patronize your service. Social media marketing was built upon interaction, which is a hallmark of social media. Social media marketing allows for greater interaction between businesses and customers, which is painfully missing in the traditional form of marketing.
5. Brand loyalty:
This point is in tandem with the previous one. The greater the interaction between business and customer, the more comfortable the customer becomes, and this would lead to brand loyalty. Such customer will be more than willing to promote the business without being told to do so, or paid to do so. It also boosts online reputation.