Question

write an article on the impact of Television advertisement on children​

Answer 1

Today, children are less innocent flowers and rather more practiced consumers with detailed knowledge of various products and brands available in the market. An average British child between eight and 13 is exposed to 22,000 television commercials a year – 300,000 if you include radio, television, print ads, billboards and the Internet. This places British youth third in the ranks of media-exposed kids in the world – after the US and Australia. (Martin Lindstrom, 2003)Today even in India, Television has come up in a huge way and advertising is a huge multimillion-dollar industry that has an enormous impact on the development of a child (Clay, 2000).Parents believe that there is change in the behavior of children when they watch television ads. Television ads sometimes have a negative impact on children since whenever they come across an advertisement, they demand to purchase the advertised product. Refusal of such requests often results in conflict. They think that children need some kind of protection from advertisements. (Sullivan, 2005) Television advertising offers product and brand-related ideas and information to children that results in purchase request to parents (Sullivan, 2005). This issue- to what extent television advertisements is effective in defining and changing the buying behavior of children-is worth investigating, and has motivated us to undertake this study. Indian marketers are increasingly targeting children because they find children are the only market segment that do not change their preferences rapidly and are easy to influence through advertisements.


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