Write an article on the impact of tv and advertisements on children
Answers
by Khushi
Television is a bad influence on kids. Some reasons why are kids who watch TV are more likely to be overweight, watching TV at an early age can affect children's brain development, and TV is full of programs and commercials that show risky behaviors that can affect the child's actions.Impact-based advertising is a form of advertising designed to have a lasting psychological effect on viewers so they will remember the product or vendor. ... When an advertiser wants to maximize the impact of an ad, the placement of the ad is a critical consideration.
Today, children are less innocent flowers and rather more practiced consumers with detailed knowledge of various products and brands available in the market. An average British child between eight and 13 is exposed to 22,000 television commercials a year – 300,000 if you include radio, television, print ads, billboards and the Internet. This places British youth third in the ranks of media-exposed kids in the world – after the US and Australia. (Martin Lindstrom, 2003)Today even in India, Television has come up in a huge way and advertising is a huge multimillion-dollar industry that has an enormous impact on the development of a child (Clay, 2000).Parents believe that there is change in the behavior of children when they watch television ads. Television ads sometimes have a negative impact on children since whenever they come across an advertisement, they demand to purchase the advertised product. Refusal of such requests often results in conflict. They think that children need some kind of protection from advertisements. (Sullivan, 2005) Television advertising offers product and brand-related ideas and information to children that results in purchase request to parents (Sullivan, 2005). This issue- to what extent television advertisements is effective in defining and changing the buying behavior of children-is worth investigating, and has motivated us to undertake this study. Indian marketers are increasingly targeting children because they find children are the only market segment that do not change their preferences rapidly and are easy to influence through advertisements.