Write an article on the use of social media the internet during covid pandemic
Answers
Explanation:
During COVID-19, the world discovered that social media is a great way for individuals and communities to stay connected even while physically separated.
During the 1918 flu pandemic, which the CDC estimates infected a third of the world’s population, people didn’t have the same sources of communication we now have in the 21st century to quickly share news and information. For context, a public health report on Minneapolis’s response to the 1918 flu shows that critical information regarding the virus was primarily shared via postal workers, Boy Scouts, and teachers. Can you imagine learning about a pandemic from a Boy Scout knocking on your door, encouraging you to wash your hands?
Taking a look at how individuals, businesses, and government agencies used social media to share information and interact with others throughout the COVID-19 pandemic, here are four primary roles of social media during a pandemi.
At the beginning of the COVID-19 pandemic, people were grappling for as much information as possible and the public became more susceptible to false and sometimes hazardous claims, which were then passed on to others. According to a PEW Research Center report that came out near the beginning of America’s lockdown, about half of Americans said they’ve seen made-up news about COVID-19.
Distinguishing between trustworthy and untrustworthy sources on social media became more important than ever
During a pandemic, the best rule of thumb for making sure information on social media is accurate is to check original sources and make sure that (a) those sources are indeed trustworthy, and (b) the information was relayed accurately. Just because someone claims to have learned something from a reliable source doesn’t mean they’re relaying that information accurately.
If you’re the one presenting information on social media, whether on behalf of a business or your personal account, it’s your responsibility to cite and fact-check your own sources. Be wary of using verbiage that is alarmist or absolute to prevent spreading misinformation and creating a panic on social media during a pandemic.
2. An influence on public response to the outbreak
Billions of people are free to publicly share their opinions regarding a pandemic through various social media platforms. During the COVID-19 pandemic, we saw individuals, organizations, and businesses use social media to spread awareness of the virus, as well as the public actions that can be taken.
Here are a few of the most distinct ways social media influenced the public throughout the COVID-19 pandemic:
While the world outside contracts inward to our homes, offices, and immediate neighborhoods, our online world has expanded in ways we could have never imagined now how we send our kids to school and see our Because of this, most social media platforms are being challenged to adapt quickly to meet the needs of how people are now consuming content.
At PMG, we have also taken on the challenge of evolving our approach to social media. We’ve kept our ears close to the ground, collaborated with our key partners to keep up to date with the changing landscape, and have become even more agile to strategize and execute media for our clients. Our team has put together the key themes we see across the social ecosystem, and considerations to put forth as of right now.
How has social media changed?
Being home all day naturally increases media consumption, whether it’s streaming shows or finding connections across social platforms have all reported a significant growth in engagement month over month (MoM), and year over year (YoY). People are looking to connect outside of their immediate surroundings, and social platforms are helping to supplement these relationships. Outside of this growth in consumption, here are the other key themes we’re seeing:
Paid Social CPMs have seen a decrease, suggesting less competition within the ad auction, but the audience is not deterred and is actually engaging more often with brands. According to eMarketer, the coronavirus has caused many advertisers to hold back campaigns, adjust their media allocation, pause on all advertising efforts, and even cancel campaigns entirely. However, social media users on platforms are consuming more than ever.
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The world is facing the extensive spread of severe acute respiratory syndrome-coronavirus 2. This epidemic puts intensive pressure on healthcare, economic, and social structures. Commitment to implementing effective approaches for public health will take bold interventions by public health professionals and strong leadership by the nation's governing bodies. During this crisis, lack of awareness, knowledge, and preparedness would put people and health care staff at risk.