Write an article sensible use of social media .
Answers
The pressure of standing out above the noise in social media can create unhealthy behaviors like over posting, not engaging and being phony. While this strategy may have a positive upside in the short term, it can be detrimental to your brand in the long run.
As a social-media consultant, I’ve over time established what works for me and am passing my shortlist on to you to apply to your brand.
I’m not a fan of posting just to have something posted. To me, quality trumps quantity every time. Why be a blabber mouth? It becomes obvious you don’t have anything interesting to say.
By flooding your social stream, on any channel, in excess screams, or “spam,” can backfire as followers don't appreciate it. Regardless how wonderful you think your content may be, it’s necessary to self-edit before posting. Let's say you just attended an amazing social event. Rather than posting all 50 photos in the space of an hour, share just your top three images. Perhaps post the photographs that didn’t make your top 10 list on other social channels to mix it up. Don’t forget you can also post the following week to keep the hashtag alive.
I recently attended a #VZWBuzz event that I really enjoyed, because we were treated to a private tour at the NFL behind the scenes. But I was with 20 other active social users distributing the same fantastic experience. Think about how your image and storytelling is going to stand out from the rest of the crowd and post accordingly.
Be genuine. That means don't buy your likes or followers.
While those followings and likes may get you invited the first time around, people will see through your shortcut eventually and marketers who run contests will catch on to this very quickly. And guess what? They will adjust the contest rules so all parties can participate on an equal playing field. Do you really want to have the reputation for being this type of influencer?
So try earning it like the rest of us.